Mobile

Apple Takes Top Spot In Global Smartphone Market Share

Smartphones Edge Computers As Top Web-Shopping Traffic Source

Apple’s quarterly report, disclosing all-time high records for iPhone sales in the period that ended in December, helped bring the tech giant to take the number one position in global smartphone market share.

9to5Google reported that the ascendance of Apple to the top spot comes even as, as IDC reported, there was a 7 percent drop year over year for the firm’s phone sales for the entire annum. As that research noted, detailing the 78.3 million units sold by Apple in the quarter (up about 4.7 percent):

“This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions, like the Middle East and Latin America, where high growth was expected. To round it all off, we now have a three-horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”

In comparison, for the quarter, the second highest volume came from Samsung, which shipped 77.5 million units, a 5 percent drop. Huawei shipped 45.4 million units, at 38.6 percent gains year over year.

In looking at the whole year, Samsung had the highest tally, at 311 million units, and then, Apple had 215.4 million.

——————————–

Latest Insights: 

With an estimated 64 million connected cars on the road by year’s end, QSRs are scrambling to win consumer drive-time dollars via in-dash ordering capabilities, while automakers like Tesla are developing new retail-centric charging stations. The PYMNTS Commerce Connected Playbook explores how the connected car is putting $230 billion worth of connected car spend into overdrive.

Click to comment

TRENDING RIGHT NOW

To Top