$24 Billion Third-Party Gift Cards and Prepaid Cards Industry Opens Its Doors To Local Businesses
Until today, local businesses relied on street visibility, word of mouth, and other traditional advertising avenues to build a customer base. Now, thanks to a partnership between Adility, a company that provides local businesses with an online platform to manage and distribute gift cards, prepaid cards, discounts and coupons, and InComm, the leader in sales and marketing of prepaid products and innovator of transaction processing, local businesses can access the InComm distribution network of over 150,000 retail locations through Adility’s proprietary platform and sell their gift cards to consumers who shop local at major retailers.
The process is easy—the business owner creates a free account at www.adility.com, defines the prepaid or gift cards offer and chooses retailers and retail store locations in near proximity to his business location. Adility handles everything else, including printing attractive gift or discount cards, placing the gift cards in local retail stores, and coordinating the approval process with each retailer. Meanwhile, the business owner tracks the entire shop local campaign in real time through Adility’s online interface.
“This is a true win-win opportunity for small businesses and large retailers in the same market,” says Thomas Cornelius, CEO of Adility. “The ’shop-local’ mantra has been given terrific legs by the recession, which has people looking for value close to home. Today marks a change in the way people will be able to support their favorite neighborhood local businesses.”
“We are pleased to offer consumers another opportunity to access discounts and gift cards from local businesses — especially in this economy,” said Brian Parlotto, InComm SVP of Products and International. “Partnering with Adility is an excellent opportunity that reinforces InComm’s commitment to innovation in the prepaid industry and empowers local businesses to reach more consumers right in their neighborhood.”
Adility’s major breakthrough is the implementation process for local businesses to integrate any existing gift cards program into the Adility platform instantly without any costs or long technical development time.
The third-party prepaid and stored value card business is a $24B dollar industry in the United States. The industry has experienced a 30% growth rate year over year for the last three years according to Mercator Advisory Group.
Adility is the leading online sales and distribution hub for local gift cards, discounts and coupons for small and medium-sized businesses. Adility’s turnkey national marketing platform enables local businesses to distribute their gift cards, discounts and coupons everywhere, on smart phones, via social media, in retail stores, and online with the focus on hyper local distribution. To learn more about Adility visit www.adility.com, follow us on Twitter @thomascornelius or call 1-888-918-1993. Adility is headquartered in Mountain View, CA with a branch office in Atlanta.
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $8 billion in retail sales transactions processed in 2008, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 150,000 retail locations the products and services their customers demand. To learn more about InComm, visit www.incomm.com or call 1-800-352-3084. InComm is headquartered in Atlanta, GA.