Women Prefer Debit or Cash Over Credit Cards

CheapToday, Inc., the Online Shopping Network specializing in publishing quality deals from high profile brands including Sears, Kmart, Target, Kohl’s, Walmart, Macy’s, Calvin Klein and Barnes & Noble, today announced the latest results from its ‘Just Wondering’ survey of buying trends and attitudes of Power Moms.

CheapToday regularly surveys its Power Mom subscribers to monitor their buying behavior, attitudes and trends. When asked, “By which payment method will you have purchased the majority of your holiday gifts this year?” 134 CheapToday Power Moms responded and the results were as follows:

43% reported using Visa for their holiday purchases, preferring the debit payment option over the credit payment option

32% reported using Cash or Check payment for their holiday purchases

14% reported using MasterCard for their holiday purchases, preferring the debit payment option over the credit payment option

3% reported using Retail Store Credit Cards such as those provided by Walmart

2% reported using their American Express Card

6% reported using Other options such as Gift Cards and the Discover Card

“Women power mom shoppers prefer debit, cash and other ‘pay as you go’ purchase options this holiday season,” said Chris Hill, President & CEO of CheapToday, Inc. Hill continued “their primary motivation seems to be to avoid having to deal with large credit balances in 2010; reflective of a general trend away from relying on credit for holiday purchases.”

About CheapToday.com:

CheapToday, Inc. is an online shopping network specializing in publishing quality deals from high profile brands including Sears, Kmart, Target, Kohl’s, Calvin Klein, Victoria Secret, and Walmart. Each day, CheapToday’s Editors answer a specific question for its readers: What’s CheapToday @ Your Favorite Store? Deals are published on CheapToday.com, through our Daily Deals Alerts & Weekly Wow Newsletters (http://www.cheaptoday.com/deal-alerts/), on Facebook (www.facebook.com/cheaptoday) and on Twitter (www.twitter.com/cheaptoday).

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