Apple

Apple
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
March 20, 2025

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg...

Apple
Apple Brings Tap to Pay to 9 New European Countries
March 18, 2025

Apple is expanding Tap to Pay on iPhone to nine new countries in Europe. The contactless payment method is now available in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia and Switzerland, the tech giant said Tuesday (March 18). “With Tap to Pay on iPhone, merchants can accept...

Apple
Report: Apple to Make Biggest Changes to Operating Systems in Years
March 10, 2025

Apple reportedly plans to make the operating systems of its devices simpler to navigate and more consistent across its iPhone, iPad and Mac. To accomplish this, the tech giant is planning its most significant upgrade to the Mac since 2020 and to the iPhone since...

Apple
Siri’s Original Co-Designer Says Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp
March 07, 2025

In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone. It was revolutionary in its functionality and technology. For the first time, users could talk to their smartphone, and Siri was built using machine learning, which was state of the art...

Apple
Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment’
February 24, 2025

Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers...

Apple
Apple Intelligence to Expand to Vision Pro Headset in April
February 21, 2025

Apple said Friday (Feb. 21) that its Apple Intelligence suite of artificial intelligence (AI) features will be added to another platform — Vision Pro, the company’s mixed-reality headset — in April. Apple Intelligence will be available in beta in a software update, visionOS 2.4, with support...

Apple
Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
February 19, 2025

Apple debuted its lower-cost smartphone, the iPhone 16e, Wednesday (Feb. 19), saying the product’s price starts at $599. “We’re so excited for iPhone 16e to complete the lineup as a powerful, more affordable option to bring the iPhone experience to even more people,” Kaiann Drance, vice...

Apple
Apple Reportedly Battling Bugs Holding Back Long-Awaited Siri Upgrade
February 16, 2025

Apple is reportedly dealing with tech issues that could delay its long-awaited Siri update. The upgraded version of the tech giant’s digital assistant is facing software bugs and engineering troubles, Bloomberg News reported late Friday (Feb. 14), citing sources with knowledge of the matter. Apple...

Apple
Apple Hints at New Device Launch Next Week
February 13, 2025

Apple says a new device launch is imminent, though its exact shape remains unclear. “Get ready to meet the newest member of the family,” CEO Tim Cook posted on X Thursday (Feb. 13). “Wednesday, February 19.”   Get ready to meet the newest member of...