7-Eleven Aims To Boost In-Store Traffic Through Mobile Coupons, SMS

7-Eleven is aiming to increase in-store traffic through a mobile coupon and SMS campaign centered around the presidential election, notes Mobile Commerce Daily.

Customers will be exposed to mobile ads through the iPhone Flixter app, can vote on slurpee flavors through texting to receive coupons and will be offered time-sensitive deals as part of the advertising campaign.

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