Adyen Enters Crowded European MPOS Market

These days it seems there is a new European MPOS solution launch everyweek. This week’s turn is Shuttle – the new hardware solution launched by Adyen. The global payment company has today announced at simultaneous events in London, Amsterdam and Berlin, the European availability of Shuttle. The solution, which is available to purchase from today, is fully EMV (Europay, MasterCard, Visa) and thus it accepts all credit and debit cards that are widely used across Europe.

Shuttle is a standalone MPOS device that connects to iOS and Android smartphones or tablets wirelessly via a Bluetooth connection. To use, shoppers simply key their pin codes into the device and the transaction is verified offline or online. The result is then clearly shown on Shuttle and the smartphone or tablet device, with the receipt emailed to the customer. Shuttlecommunicates with the Adyen backoffice payment system through the smartphone or tablet’s Internet connection.

Speaking at the Adyen launch event in Amsterdam, Pieter van der Does, CEO, Adyen, said “Shuttle is a natural extension of our online and mobile payment solution, bringing Internet technology to the point-of-sale and providing complete integration across all sales channels. With more and more purchases being made online and using mobile devices, merchants are rethinking their approach to face-to-face commerce. Chip & PIN is how Europe pays, and with Shuttle, Adyen provides a cost-effective, high performance MPOS device that enables consumers to transact the way they are used to, using any card.”

Shuttle has been developed to bring complete mobility to point-of-sale commerce, accommodating everything from small specialist stores to medium-to-large sized and international businesses, enabling merchants to safely accept Chip & PIN transactions on any credit or debit card. The standard Adyen application allows for easy payment acceptance without any extra programming and for merchants with their own payment applications or POS software, an API is available to integrate payments via the device. Shuttle is also available as a white-label solution to partners.