Conn.-Based Apparel Retailer Vineyard Vines Invests In Digital

Vineyard Vines, a popular apparel retailer based in Connecticut, is partnering with Demandware Commerce to upgrade its e-commerce experience for shoppers.

“Demandware’s cloud-based commerce platform was attractive to Vineyard Vines because it offers the ecommerce team an ability to model experiences after those consumers have in store,” writes The E-tail Blog’s Kelly Hushin.

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