Growing Perk Street Offers Profits, New Products

A rising star in the direct banking industry, Perk Street is preparing to launch several new products this year to deepen its ties with consumers. Also, CEO Dan O’Malley explains what having Scott Thompson on the board does for his firm.

Growing Perk Street Offers Profits, New Products

A rising star in the direct banking industry, Perk Street is preparing to launch several new products this year to deepen its ties with consumers. Also, CEO Dan O’Malley explains what having Scott Thompson on the board does for his firm.

   


Dan O’Malley 
Chief Executive Officer, PerkStreet Financial

Dan believes banking needs change. Sustainable change. As an executive in the banking and credit card industries, Dan realized that financial services suffer from some serious incentive problems. Earning rewards for using a credit card encourages you to — surprise — use your credit card too much. And building big, expensive bank branches encourages under-investment in phone and internet customer service. Dan believes that organizations that create the right incentives can change industries for the better, even ones with as much need for help as banking. That’s why he founded PerkStreet.

Before PerkStreet, Dan co-founded Capital One’s Payments division, where he created the industry-changing decoupled debit card and launched the company’s prepaid business. Dan loves launching breakout new strategies, which he did in Capital One’s corporate strategy team and at Oliver Wyman, one of the world’s largest management consultancies. He also loves math (even if that makes him a dork), with a background in quantitative analysis and a BSE in Operations Research from Princeton University. Other loves? Baseball, cooking, and lightly roasted African coffees.