IBM: Twitter Referred 0 Percent Of Black Friday Traffic

By  |  November 27, 2012
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According to IBM’s Black Friday report, Twitter drove 0 percent of referral traffic and Facebook sent just 0.68 percent to eCommerce sites.

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    As TechCrunch notes, social networks as whole generated 35 percent less referral traffic than in 2011, but the numbers must be taken with a grain of salt, as IBM did not disclose its methodology for the study.

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