IBM: Twitter Referred 0 Percent Of Black Friday Traffic

According to IBM’s Black Friday report, Twitter drove 0 percent of referral traffic and Facebook sent just 0.68 percent to eCommerce sites.

As TechCrunch notes, social networks as whole generated 35 percent less referral traffic than in 2011, but the numbers must be taken with a grain of salt, as IBM did not disclose its methodology for the study.

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