Swedish start-up iZettle will let merchants offer the iZettle payment platform wherever their apps are used, and not just at the point of sale, according to TechCrunch.
For now, Square does not directly compete with iZettle — Jack Dorsey’s company has yet to extend outside the U.S., and iZettle’s still only available in Europe.
An iZettle spokesperson notes that Square did appear to try something similar to this strategy recently (for Android, but not iOS), but had not developed it further. One thing is more certain: “We are the first ones to publish an API like this for iOS and in Europe,” she notes.
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