Jennifer Lopez Follows Kardashian, Alba Into World of E-Commerce

By  |  July 12, 2012
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Following in the footsteps of Kim Kardashian (ShoeDazzle) and Jessica Alba (Honest Company), Jennifer Lopez is backing her own e-commerce startup.

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    Called Teeology, the platform for t-shirt selling will offer limited edition shirts at $29, along with a collection of basic tees for $20 each, TechCrunch says. The site will also incorporate aspects of other online commerce companies, like Threadless, which crowdsources t-shirt design, and Pinterest, which brings in social.

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