LivingSocial Puts An Entirely New Spin on Daily Deals

By  |  July 2, 2012
 | 

A daily deal experiment being hatched by LivingSocial over the past several months barely resemble the vouchers being sold by competitors like Groupon, AllThingsD reports.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    To supplement its “traditional” daily deals business, LivingSocial has invested in a new enterprise: entertainment and events of its own, sold at full price, all hosted at a newly renovated building in Washington, D.C.

    Instead of selling other people’s stuff at steep discounts, LivingSocial is offering its members unique experiences sold at full price. CEO Tim O’Shaughnessy says the events business already represents “a significant percentage” of the company’s overall business.

    Read the full story here.

    See More In: