TNS’s annual Mobile Life study reveals that mobile transactions are poised to become mainstream and are anticipated to increase by more than 60 percent this year. The study explored mobile usage among 48,000 people in 58 countries.
In the United Arab Emirates, for example, half of mobile phone users are interested in using their device as a mobile wallet to pay for both goods and services. Although the world’s emerging economies are fast adopting the convenience of mobile wallet, security risks remain the primary concern in many markets, including much of Europe and North America.
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Conversely, the study also reveals that the mobile wallet is perceived to be safer than cash in some countries more than others, especially in Asia and Africa. Amongst those interviewed in Indonesia, 71 percent were comfortable with mobile transactions and in Uganda 43 percent of those surveyed believe mobile transactions to be secure.
Hamilton-Clark, CEO of TNS concluded during an interview with TradeArabia News Service that “despite different drivers and slow uptake across western markets, one out of three mobile users in the Middle East region looks ready to adopt the use of a mobile wallet.”
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