ECommerce Sales Continue To Rise In Kenya

According to an article by Capital FM, the eCommerce market in Kenya is on the rise. Experts report that online sales growth is largely due to the uptake of mobile banking across the country.

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    About 10 million people in Kenya have access to the Internet, and more merchants are expanding into the online space.

    Ben Maina, CEO of online trading firm Rupu said to Capital FM, “People have realised that it is cheaper to shop online (because) you do not have to get a store and all the nitty-gritty that comes with it, thus products are cheaper.”

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