Holiday e-retail sales are expected to climb 15 percent this holiday shopping season, Internet Retailer reported on November 25.
Forrester Research estimated that consumers will spend approximately $78.7 billion online before the end of the year. Roughly 167 million shoppers will log on to make purchases, spending an average of $472, a 12.7 percent increase compared to last year.
“Strong economic growth and low unemployment rates project a healthy playing field for online holiday sales and outweigh any lingering dampening effect of the government shutdown,” Forrester wrote in its study, according to Internet Retailer.
To learn more about the report results, read the full story here.
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