Groupon continued its pivot away from daily deals on November 13, announcing a new tool caters to merchants looking to for in-store offer redemption, Mobile Commerce Daily reported on November 13.
The move is being led by the launch of a pilot program with real-time tracking and redemption specialist Sparkfly.
“We anticipate that Sparkfly’s integration capabilities across a number of different POS systems will allow us to scale regional and national partnerships with some of the leading brands in food and beverage, health and beauty and retail,” Nicholas Halliwell, a Groupon representative, told the media outlet.
For more on Sparkfly and its technology, read our Q&A with CEO Catherine Tabor here.
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