iOS Trumps Android In Holiday Shopping Showdown

IBM's latest digital insights report has revealed that Christmas Day shoppers preferred Apple's iOS to Google's Android operating system for holiday purchasing, a press release revealed on December 26.

iOS drove 23 percent of total online sales on Christmas Day, a figure that was more than five times greater than the 4.6 percent observed for Android.

Further, iOS users spent more than Android users, logging average orders of $93.94 compared to the $48.10 per order observed from Android users.

For more of IBM's finding, read our summary of its findings for holiday mobile growth here. To learn why Apple's iOS platform is also a key choice for developers here ( <br>

"What's Hot" is aggregated content. claims no responsibility for the accuracy of the content published by the original source.

Click to comment