IBM's latest digital insights report has revealed that Christmas Day shoppers preferred Apple's iOS to Google's Android operating system for holiday purchasing, a press release revealed on December 26.
iOS drove 23 percent of total online sales on Christmas Day, a figure that was more than five times greater than the 4.6 percent observed for Android.
Further, iOS users spent more than Android users, logging average orders of $93.94 compared to the $48.10 per order observed from Android users.
For more of IBM's finding, read our summary of its findings for holiday mobile growth here. To learn why Apple's iOS platform is also a key choice for developers here (http://www.pymnts.com/briefing-room/mobile/mobile-shopping/2013/Report-iOS-Clear-Choice-For-Developers-But-Android-Has-Hope/). <br>
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