Kate Spade Blends Online, In-Store Shopping With iPad Signs

Kate Spade is using iPads as in-store signs in front of many of its products as it looks to blend online shopping with physical retail, the company said in a press release. The iPads will present product information, price comparisons and customization options, as well as come with the option to hail a retail assistant.

“What we’ve done with Kate Spade Saturday is less about point-of-sale marketing and digital signage and more about brand immersion in a new era of retail,” said Colin O’Donnell, Partner at Control Group. “The new shopping experience is designed to increase dwell time, encourage more social shopping, and provide easy access to product information. This will translate into a more rewarding relationship between Kate Spade and their customers.”

Working with Control Group, Kate Spade will roll out the iPad-based system first in its Tokyo store and will continue to implement it throughout the U.S. and Japan in 2013.

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