MasterCard has millennial on the mind with their latest poll and announcement.
The network recently announced the launch of their new campaign with International Student Identity Card (ISIC): the ISIC MasterCard “Get Exploring” Cashless challenge, in which teams of students will compete for prizes such as prepaid cards or trips for two through challenges that “focus on their love of travel.”
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What’s more, MasterCard most recent poll found that millennials truly are the “cashless generation,” with 92 percent indicating that they prefer to pay with credit, debit or prepaid cards. In the same telling study, just 6 percent said they prefer cash as the way to pay, with just 2 percent preferring checks.
With that in mind, MasterCard’s latest question is a simple one: What was your favorite benefit of traveling with a card this Spring Break?
Will speed and convenience win the day, or are consumers most fond of the security that cards bring? Will rewards make a push for the top spot?
And this isn’t just a poll for the young: if you’ve taken a trip at any point in your life, you can answer too!
Vote in the MasterCard poll here.
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