MasterCard has announced the launch of its Priceless Arabia campaign, the payments network announced on September 1.
The expansion will bring MasterCard’s Priceless Cities program to the Middle East and North Africa for the first time, the release noted.
“With its rich cultural heritage and booming tourism and travel sector, the Middle East is the ideal market to introduce our latestPriceless Cities campaign, which stresses the importance of memorable experiences rather than material things,” said Raghu Malhotra, Division President, Middle East and North Africa, MasterCard.
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