UK grocer Sainsbury’s launched its new virtual mobile service, dubbed Mobile by Sainsbury’s, in conjunction with Vodafone, reported The Next Web. Sainsbury’s claimed customers would receive double nectar card points when they top-up mobile credit to their Sainsbury’s mobile.
The service only operates on Pay-As-You-Go offers on two tariffs, which was done intentionally to simplify the process for customers. Customers are offered the “borrow a pound” option for times when users run out of credit and need to make a call.
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