UK’s market share of mobile commerce sales double in Q2 2013, compared the last year’s results, reported eMarketer. The study indicates that the eCommerce market reached 23.2 percent of total digital sales, which is an increase from 11.6 percent in Q2 2012. The percentage rate of eCommerce sales visits that were done through mobile devices also jumped from 21.1 percent in Q2 2012 to 34 percent in Q2 2013.
EMarketer reports that this increase is largely due to more retailers improving the mobile app experience for mCommerce consumers.
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