Mobile Drives 53% Of Walmart’s Thanksgiving Traffic

More than half of Walmart’s Thanksgiving sales traffic came from mobile channels, VentureBeat reported on November 29.

The company announced that 53 percent of its customers that day used mobile platforms to make purchases. Three times as many people compared to last year went onto Walmart’s website to buy items for the first time.

According to VentureBeat, traffic peaked at approximately 7 p.m.

To learn more about how Walmart prepared for the Thanksgiving holiday, read our full report here

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