PayPal: FIs Get 60% Boost From Geofencing

PayPal Media Network has released a new report that found that financial services saw a 60 percent higher click-thru rate on mobile advertisements delivered using geofencing, Mobile Commerce Daily reported on August 8.

Convenience and gas stations saw the biggest increase – 68 percent – using the advertising technology. Retailers experienced a 17 percent increase from geofencing.

“The most surprising finding was that geo-fenced campaigns promoting financial services saw such a massive lift compared to non-geofenced campaigns in the same sector, a 60 percent lift,” Sarah Hodkinson, director of marketing and sales at PayPal Media Network, told the media outlet.

For more of the study’s results, click here.

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