Report: 46% Of Back-To-School Shoppers Use Mobile

A new study from Pricegrabber has discovered that nearly half of all back-to-school shoppers – 46 percent – will seek assistance from their mobile devices, Mobile Commerce Daily reported on August 21.

Further, 71 percent of consumers reported that they will buy back-to-school shopping items from their home with mobile devices or tablets.

“The [number one] takeaway from Pricegrabber’s back-to-school survey is that retailers must participate or have some sort of mobile channel, because consumers are demanding it,” Sharon Banfield, Pricegrabber’s director of public relations, said, according to the media outlet.

For more back-to-school mobile shopping statistics, read the full article here.

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