Online commerce giant eBay will begin sharing its shopping data with brands, according to a report from AdWeek.
AdWeek says it’s learned of eBay’s latest move from a “buyer who’s been pitched” by eBay, and claims that the company has compiled shopper segments into categories such as those searching for auto, clothing, music or books. AdWeek refers to eBay’s acquisition of Shoppin.com as GSI Commerce as steps leading up to the offering.
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“We’ve recently introduced new capabilities to deliver more relevant, highly targeted digital advertising content to buyers both on and off the eBay platform on behalf of third parties, consistent with our privacy policy,” an eBay spokesperson told AdWeek.
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