Report: “Store Modes” Increase Engagement For Retail Apps

According to a new Point Inside report, retailers who create “store mode” features for their mobile apps see five times the amount of shopper engagement than do apps without such features.

Store mode functions include store maps, product locators and more, according to Mobile Commerce Daily. Walmart, Walgreens, Target and Home Depot are cited as four major retailers who use such in-store functions.

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