Sephora’s Mobile Growth Makes Competition Blush

French online beauty product supplier Sephora has recorded a 150 percent increase in mobile shopping growth this year, Mobile Commerce Daily reports. The company says the ease of access its mobile site offers users is one of the keys to its success.

“We wanted to create the most seamless, enjoyable experience for our clients, and spent a lot of time thinking of new, innovative ways we could do this with our iOS app,” Johnna Marcus, the company’s mobile director told the media outlet.

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