In Budapest’s Concert Shop A38 – named best bar in the world by several travel guides – customers are able to pay for their concert tickets without having to take out their wallet.
For a while now, you can purchase tickets for programs and concerts at A38 using your mobile phone as a virtual wallet. The transaction only requires entering the mobile telephone number in the webshop, and there is no need to disclose sensitive bank card information. MasterCard Mobile application, a mobile payment technology developed by Cellum, has already been downloaded by 75,000 users in Hungary.
“For us it is not the awards that matter, but the intention to please our audience, our clients, the consumers that make our business successful,” said Benedek VasÃ¡k communications Specialist of A38. “We want to remain exciting and innovative and keep up with New York, London or Berlin. We constantly look for innovative solutions that make our clients’ life easier. And that is why we have been among the fists to introduce mobile payments.”
“We have had a good experience with online ticket sales. We sell around 140,000 tickets a year, most of which are sold online. MasterCard Mobile is now another great opportunity to make the life of our clients easier. It is simple and secure. Just think about it: You are sitting on the tram, and with a couple of clicks on your handset you can buy a concert ticket. You don’t even have to have a bank card on you once you register your telephone number”, he added.
Thanks to the technology developed by Cellum, buying tickets is really easy and secure. The user has to select the ticket in the webshop, choose ‘mobile payment’ from the list of payment options, enter his/her telephone number, and start the transaction. A message is sent through the MasterCard Mobile application installed on the handset, and payment has to be approved by entering the mPin into the application. That means no confidential bank card information is transmitted through the internet.
The application, already downloaded by 75,000 users, can be used at over 200 locations for e.g. paying money orders, topping up telephone and taxi cards, online shopping, and payments/donations via QR code scanning.