Small business marketing service Web.com has announced it will allow customers to offer MasterPass, MasterCard’s mobile payment service that aims to make checkouts easier for consumers.
“This type of service has typically been reserved for Fortune 500 companies, but through our partnership with MasterCard, we are making it available to our tens of thousands of small business customers who use our online store solutions,” Jason Teichman, Web.com’s chief marketing officer, said in a statement.
Commentators suggest the addition can help SMBs differentiate their services and fight shopping card abandonment.
For more on this announcement, read the full press release here.
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