20140102-For Mobile Spending, Size Matters

The small screens on smartphones make simple browsing relatively easy, but keying in data on mobile sites with the devices can be problematic. Instead, many consumers prefer to handle that task using the larger screens on tablets, and this illustrates the need to focus product marketing on more than one mobile channel. Merchants also should play particularly close attention to Apple mobile users than to those using Google Android devices, as Apple users tend to spend more.

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