Much discussion has been made about the ability of the new iPhone 6 and iPhone 6 Plus to support contactless payments at Some 200,000 participating stores. But perhaps an even bigger development is how the phones could produce millions of safer online transactions.
Earlier this year, reports Internet Retailer, Apple approached various companies with successful apps to determine whether they would like integrated into their apps one-touch checkout via Apple Pay and the new phones it was developing using the biometric fingerprint scanner. Ten agreed, including Groupon, Target, MLB.com, OpenTable, Instacart, Panera Bread, Sephora USA Inc., Starbucks, Tickets.com and Uber, according to the news source.
It has been well documented that one of the largest hurdles to boost sales via mobile devices, especially smartphones, are the small screens. Apple appears to have overcome that issue with its biometric one-touch checkout.
“We’ve already spent tons of time and energy making mobile checkout as seamless and easy as possible, which is why more than 50 percent of our transactions occur on mobile devices, However, with Apple Pay one-touch checkout for mobile apps, Apple has truly changed the game,” Internet Retailer reported Don Chennavasin, head of mobile at Groupon, as saying. “On a scale from difficult to easy, Apple one-touch is the easiest, not to mention very secure. We’re witnessing the evolution of mobile commerce.”