B2B Payments

Demandbase Launches The First B2B Marketing Cloud

Demandbase has launched what they are calling the first ever B2B marketing cloud for B2B marketing.

“We’re launching the Demandbase B2B marketing cloud — all our suites are being rolled up into really the first marketing cloud for B2B,” says Demandbase CEO Chris Golec. “The other major marketing cloud companies are all customers of Demandbase … most of their technologies were made for consumers.”

Compeditors Salesforce, Oracle, and Adobe also serve the B2B space, but DemandBase plans to focus purely on the business-to-business marketing space, to separate it from the other marketing clouds.

Adobe’s suite focuses on ad-buying, social, campaigns and analytics while Saleforce includes email, mobile, social, advertising and web components.

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