In response to the rapid growth of in-person and online gambling, First Data is launching PayLucky Solutions. PayLucky is a suite of payments services meant to help legal gaming entities manage all their payment needs in a single location
“First Data exists to help our clients grow their businesses and what the gaming industry needs to grow, and serve their customers better, is a dynamic one-stop-shop for the widest variety of payment options that include debit, credit, check, mobile, loyalty and prepaid processing” said Jonathon O’Connor, general manager, Online Gambling and Alternative Markets in a released statement. “PayLucky takes the complexity out of managing multiple providers and creates a streamlined experience for the U.S. gambling market with built-in risk management protections for all parties.”
The PayLucky system speeds up gamers’ access to games without a lengthy verification process. It also protects operators accepting payments from risk using TeleCheck® Warranty ACH service, which uses third party validation and provides proprietary analysis on individual spending habits. The new system also allows users quick access to their winnings in a variety of methods including ACH transfer and prepaid card.
The new system also hopes to help online gambling go mobile by making it easier and safer to pay through a phone or device.
“First Data offers a consultative approach focused on helping our clients achieve success in their various market segments with our comprehensive payments solutions coupled with a broad knowledge base and experience with regulations governing this industry,” O’Connor added.
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