Merchant Innovation

Google Play Store Now Accepting PayPal

In a move that might be considered surprising considering that PayPal and Google are enemy combatants in the war for mobile wallet dominance, the Google play store is now open for business for people who want to use PayPal to purchase their goods. PayPal was one of a number of new payment options announced by Google yesterday on its Android Developer blog. This represents Google's first integration of PayPal--Microsoft's app store has accepted PayPal purchases since its inception and Apple still does not allow payments through the eBay backed service.

There are some restrictions on this intergration--the use of a credit card is necessary to make a Google Play account work and the PayPal option only exists for digital content--devices and accessories must be purchases elsewhere. The integration marks a distinct parting of the way between the Apple and Google business model when it comes to payments. Apple has built a formidable data base of iTunes users credit and debit cards--as those on the only payment methods other than iTunes gift cards that Apple accepts. Google is content to take what Gigacom referred to as "more laissez-faire attitude to acquiring customer billing information," more content to gather it through carrier billing programs and the PayPal upgrade.

According to Google, PayPall access will now be available in Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, United States, United Kingdom.

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