Merchant Innovation

Lisnr Uses Beacon and Sounds for Proximity Marketing

Startup Lisnr Inc. has found a way for songs to give way to marketers taking that information and sending those customers messages through their smartphones. Essentially, Lisnr uses audio-beacon technology to understand what customers are listening to, and how to use that information in a beneficial way.

As reported by the Wall Street Journal, Lisnr embeds inaudible – to the human ear at least – tones into digital media, as well as into speakers at live events such as sporting games.

CEO Rodney Williams told the news source that the company expects to have between $1 million and $2 million in revenue this year, up from about $500,000 in 2013. Williams added that the technology has been already embedded in about six million downloaded mobile applications, and he hopes to end the year with 10 million to 20 million downloads.

The Journal explained that customers are charged based on how many different types of tones they want, what content it wants to trigger– like a simple text message or a video–and for how long it wants to run its campaign.

Beacon technology is truly taking the world by storm. Last month, an InMarket survey showed that customers who receive marketing messages through the company’s Mobile to Mortar (M2M) iBeacon platform were 6.4 times more likely to keep an app on their phone, versus those who did not.

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