Lollapalooza Goes Cashless

Thousands of wallet-chain enthusiasts planning on attending Lollapalooza in Chicago this year face a difficult question—if they go cashless, is it stupid to secure a wallet to themselves by a visible chain, given that technically speaking, they don’t actually have to bring their wallet?

The music festival that gave birth to a thousand music festivals is now making the leap into the cashless future by offering personal RFID bracelets distributed on entrance. The bracelets will allow attendees to pay for food and drink by merely tapping them against vendors’ carts by wirelessly transmitting their credit card information.  Those interested in leaving the wallet (and its chain) behind must sign-up to use the bracelet system in advance and no one who wants to use cash instead will be denied.

Concert organizers do believe, however, that this will speed up the process for purchasing greatly, even if it is only partially adopted, reports The Verge.

Lollapalooza is not the first music festival to dive into RFID payments. Bonnaroo and Coachella both use RFID bracelets as ticket substitutes, though neither has adapted them into a full payments system as of yet.

Apart from purchasing, the bracelets could also potentially be used to create data streams about which acts drew the largest crowds at large, multi-artist, shows like Lollapalooza.

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