Orbitz.com will be launching a rewards-based credit card that will offer a loyalty program and form competitive differences to distinguish it from its direct – and less-direct – rivals, according to Colloquy.
Along with not charging an annual fee, the Orbitz Rewards Visa card will offer an additional 5 percent in rewards on travel purchases, zero foreign transaction fees, lost luggage reimbursement, hotel burglary recovery and travel insurance.
“We will have really the best rewards program in conjunction with our credit card than anybody will have in the space,” Chris Orton COO and president of Orbitz.com told Colloquy. “The two go together, they're hand in glove.”
The company started working on the credit card two years ago, and is intentionally designed to amp up the benefits of Orbitz Rewards. The program will be divided into two-tiered reward programs; the “Star” and “SuperStar” members.
Michael Boyd, president of the Boyd Group International, an aviation consultancy in Evergreen, Colo., told Colloquy that the card’s features, including increased rewards and no international fees, give it “a huge competitive advantage.”
“I’d rather use that than a airline credit card, which doesn't give me anything but miles that I can’t use,” he said. “If you can translate this into a real reduction in travel costs, it’s a home run.”
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