06 March 2014
PayPal is urging Australian retailers to make a concerted effort to make better use of available customer data. Noting the ever-changing nature of the retail ecosystem, Simon Banks, PayPal Australia director of enterprise, recommends that using information sets that analytics creates can help retailers stay competitive.
“The same data has been used to deliver a seamless customer experience at checkout, but retailers are now increasingly looking to drive deeper engagement with their customers in order to personalize their shopping experience,” Banks said, according to The Australian.
Banks delivered his remarks as part of his keynote address to Retail Leaders Forum in Sydney. He also promoted PayPal’s use of “rich, real-time” data to create more customized user experiences.
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