RetailMeNot, the world’s largest marketplace for digital offers is celebrating its second anniversary with an eye toward expanding the personalization and reach of it discounting website.
“In 2012, RetailMeNot started developing a mobile experience to provide smartphone users the opportunity to buy more online and save. Two years later, RetailMeNot has expanded its mobile capabilities to support retailers’ omnichannel and digital initiatives delivering an efficient approach to increase traffic, engage customers and expand sales online and in-store,” said Cotter Cunningham, CEO and founder, RetailMeNot, Inc., in a released statement. “With the right talent and expertise within our company and deepening relationships with our top retail partners in North America, RetailMeNot is taking mobile innovation to more personalized and engaging levels for our users.”
In its two years of operation, RetailMeNot has seen its app downloaded 18.5 million times, provided offers to over 15K merchant locations and have seen the company’s apps experience 450 million sessions.
However, the company is ready to do more than just dwell on past accomplishments and is now excited to meet the future. Forthcoming improvmens to the service will include a new design for the RetailMeNot app that will provide consumers more flexibility to personalize their savings opportunities. Merchants will also pick up new testing capabilities that will allow them to optimize sales results on the RetailMeNot mobile platform.
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