SnapUp wants to make mobile shopping easier by allowing users to organize products they want from multiple locations with nothing more complicated than clicking a screen shot. The app takes over from there, recognizing the saved products in an iPhone’s camera roll, moving them into a list and then tracking those products so that users can purchase them for the best possible price.
Founded a year ago in San Francisco, the company is led by engineers Dan Cheung and Eric Goldberg and ecommerce and banking expert Shan Mehta.
“The biggest problem in mobile – from a consumer standpoint – is that there’s no way to bookmark anything,” Mehta explained to TechCrunch. “In order to bookmark something you need to have it work inside each app, and each app has a different UX [user experience] for bookmarking something or sharing it,” he says.
After installing the app and giving it permission to access the phone’s camera, the app imports the product images and allows users to edit, save and organize them into lists and track their prices.
“One thing we’re trying to get across with the app is high utility,” Mehta noted. “We don’t want you to just be snapping beautiful, inspirational stuff – we just want you to snap stuff you’re actually going to buy…it might be diapers, it might be cosmetics – but whatever you really want to buy,” he says.
The company so far has raised $600K in an advisory round, and TechCrunch reports they may be closing another round within the next few months.
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