In an attempt to save time and resources, Square is looking to increase its integration with third-party vendors to stay ahead of the increasingly crowded and technologically advanced mCommerce ecosystem.
"There are a number of different kinds of businesses using Square, and everyone has a unique need. By partnering with third parties we can not only get these business tools for merchants out there, but meet specific needs,” KC Simon, a Square spokesperson told Payments Watch
The move to partner with third party comes as Square is trying to branch its business away from micro-merchants and focus more on small-and-medium sized businesses.
Square's new partner platform is an extension of Works With Square, a program that allows developers to build accessories for Square businesses. The first round of partnerships mostly focus on accounting, including an integration announced earlier this week with Xero's accounting software.
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