As it approaches its 6th anniversary, Square has announced some major changes for the company. Most recently, those changes are said to include a reorganization of its engineering executive team as the company looks to streamline oversight of its growing business.
Unnamed sources say Goul Rajaram will head Square’s consumer product operations. The business include restaurant-delivery service Caviar, which just launched only weeks ago, and food-ordering mobile app Square Order.
While Rajaram previously oversaw the company’s core payment processing business Square Register, engineering executive Alyssa Henry will now take the lead in that department, including all projects involving software development for other businesses. Henry, who had worked at Amazon until April, was snagged by Square to run its back-end payment and infrastructure systems.
Money transfer service Square Cash, however, remains outside the oversight of either Rajaram or Henry for reasons unknown.
Reports say there appear to be no job losses due to the restructuring, which follows Monday’s (Dec. 9) announcement by Square that it has hired former Visa Chief Marketing Officer Kevin Burke to head the company’s customer acquisition efforts.
Experts say the staff reshuffling suggests Square is looking to more clearly differentiate between its products and services. It’s a crucial time for the company, which, earlier this month, celebrated processing more than $100 million in sales in a single day for the first time in its five-year history.
Square founder Jack Dorsey, to whom both Rajaram and Henry will report, gave an interview this week emphasizing that his firm has no plans for acquisitions or an IPO, instead opting to drive growth as a private business. It’s a mindset experts say allows the company a level of freedom in running operations that private executives cannot enjoy.