Staples Expanding eCommerce Presence

Staples is undergoing a rebranding that includes promoting the expanding nature of its eCommerce presence.

Staples wants to become more than an office supply store, Internet Retailer reported on Jan. 2. A logo change and an advertising campaign focus on the services Staples provides via its eCommerce platform.

Staples also is leveraging its social media properties to promote the “Make More Happen” campaign.

To learn more about Staples’ rebranding, read the full story by clicking here.

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