Over the weekend Target had customers chirping about the company on Twitter, but not in a positive way. According to CNBC’s twitter feed, the Minnesota-based retailer explained through Twitter that the delays customers were experiencing in checkout lanes across the country was “not related to a security issue.”
A full article from the news source reported that a “defect in a network device” prevented or delayed shoppers from finalizing their purchases on Sunday.
However, several analysts explained that this was different because Target is likely being looked at with extra scrutiny from customers because of the security breach that occurred last December.
“Another retailer could have danced away from it,” Jack Trout, president of Trout & Partners told CNBC. “This is going to be really tough for Target.”
In the months following the massive data breach, Target has worked hard to prove that it can still be a consumer favorite. For example, last month Target showed that it was leading the way in adoption of chip-and-PIN (EMV) technology for its store-branded credit cards.
CEO Gregg Steinhafel also stepped down in early May, and CFO John Mulligan stepped in as interim CEO.
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