Target’s TV Product Placements For Immediate Sale Online

By  |  March 18, 2014
 | 

The products that Target places on a new episode of “Cougar Town,” the TBS comedy series, will be for simultaneous sale on the viewer’s “second screen,” The New York Times reported.

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    The episode that aired on March  18 will be simulcast online, at ShopCougarTown.com. When viewers see a Target product they like on the show, they can look at the synced online version and be taken to Target.com, where they can buy it once they click on a flashing red symbol over the item.

    After the initial airing, the episode with the products highlighted by flashing symbols will remain online through April 15 at TBS.com/Target. Clicking to shop pauses the video.

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