Thank You For Watching These Television Ads

07 March 2014

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Since closing on a recent round of Series A funding, German tech startup TVSmiles plans to expand its app-based loyalty program by encouraging people to watch television commercials.

    According to TechCrunch, “the virtual currency (Smiles) can then be redeemed by the user against partner products at retail brand shops.”

    TVSmiles also plans to expand into other European Markets soon.

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.