Twitter’s Buy Button To Go Live in Early 2015

“The Buy button officially debuted last month with Twitter testing its functionality with only a handful of businesses, celebrities, and non-profit organizations. The button, available for those browsing from a mobile device, lets you make a purchase or donation directly from a tweeted message,” the story said. “The company previously said it will gradually be adding more organizations to test the Buy button, but thus far it hasn’t announced when it will launch this new feature to everyone. Sources, however, tell VentureBeat that Twitter is planning to roll out the Buy button within the first three months of 2015.”

The integration of payment into the social space is being closely watched by payments executives, to see if shoppers will ultimately warm to the idea of merging a favorite social site with a favorite payment method.