Merchant Innovation

Visa's Wearable Technology Opportunity

Visa sees significant promise in wearable technology, for marketing and for payments.

Shiv Singh, Visa's SVP/Global Brand and Marketing Transformation, says that ideas like the Google Glass and smart watches will lead to huge opportunities for the company.

Singh believes that the idea of people wearing connected technology goes well with credit cards because it’s an item that is always connected to the consumer in a wallet or a purse.

"We have the good fortune of being with you practically every day of the year, probably all your life," Singh said "As a big global brand that has high recognition and high brand recall, we are always looking for ways for a deeper, more trusted and more emotional relationship with consumers”

 

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