Alibaba’s top executives have said many times that the company wants to grow its global retail presence, and now the company has taken a big step in making that happen with some big brands under its belt.
Alibaba has secured exclusive selling deals with more than 20 apparel brands, Reuters reported yesterday (Aug. 6). Those brands include Zara, Timberland, Adidas and Gap, among others. This deal helps propel Alibaba’s mission of driving retail sales from its site outside of China and across the globe.
These newfound partnerships will enable Alibaba to use its most popular marketplace, Tmall.com, as its landing ground for selling the third-party brands on its platform. Although the deal was confirmed by Alibaba, they did not release specifics.
“Apparel is one of the key product categories on Tmall. We have an extensive collection of brands on the platform, and it is imperative for us to deepen our collaboration with them so we can work together in more strategic ways to enable their success within our ecosystem,” Jeff Zhang, president of Alibaba’s China retail marketplaces, said in a statement.
Alibaba also took another step toward globalizing its business with the announcement earlier this week (Aug. 3) that Michael Evans will take on the role of president — effective immediately. Evans’ new role will position him to lead the company’s international growth strategy, with a focus on developing business outside of China.
Evans will be responsible for accelerating Alibaba’s cross-border commerce growth by utilizing the company’s platforms and access to 350 million Chinese consumers. Striking key strategic partnerships with brands and retailers across the globe, specifically within the European and U.S. markets, and connecting them to China’s consumer market will be a top priority for the new president, the company explained, while also fostering quality experiences for Alibaba’s consumers and merchants in China.